HeBS Digital, a hospitality marketing firm, has released their case study on a mobile marketing campaign for Harborfront Inn. Harborfront is a 35-suite luxury boutique inn located on Long Island’s North Fork. Harborfront had an existing mobile-friendly website but wanted to take advantage of the broader mobile marketing landscape by including an SMS marketing campaign. [...]
Text Messages Raise Funds for Canadian Mental Health Campaign
Canadian telecommunications provider Bell Aliant announces the launch of its second annual Bell Let’s Talk Day, a joint initiative by Bell and Bell Aliant to bring mental health issues into focus and create a nationwide conversation about reducing the stigma. A national campaign in Canada about depression and mental health will be broadcast via TV, [...]
Redbox Offers Text Club to Mobile Users
Automated video rental store Redbox, whose signature red kiosks are recognizable nationwide, now offers users a chance to join the Redbox text club that sends deals, promotions, and free rentals to users’ mobile phones. By texting SIGNUP to 727272, users opt in to receive up to two messages per week and one promo code good [...]
Fandango Reports Success with Mobile Ticketing Program
Movie ticket seller Fandango reports success with its paperless ticketing program, through which moviegoers can have their tickets sent directly to their mobile device to be redeemed at the theater. According to a recent article on Mobile Commerce Daily, 50 % of Fandango moviegoers utilize mobile ticketing, and 2011 saw a 73% year-to-year increase in [...]