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Mobile Shopping and Coupon Redemption Increases Substantially In the Last Year

As mobile continues to expand its influence on shopping trends, new findings show dramatic growth in certain mobile activities over the last two years. The 2012 “Mobile Shoppers Study” released by the Interactive Advertising Bureau reports statistics about the use of mobile for shopping-related activities; comparing that study to the December 2011 study of mobile…
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Combining SMS with Traditional Mailings

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The rapid evolution of mobile technologies has allowed for—or perhaps forced—an almost equally rapid evolution in marketing. The widespread adoption of smartphones and the increasing consumer appetite for mobile content have equipped brands with new tools for reaching customers, while compelling marketers to think creatively about branding and messaging in ways best suited to the…
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Use Your Store to Promote Your SMS

When developing a comprehensive marketing campaign for your business, think about how so much communication these days is interconnected, how websites and social media platforms can be cross-linked and conveniently drive people from one site or channel to another with ease. Of course your SMS campaign is intended to drive traffic to your sites—your physical…
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Developing Mobile Strategies for Multiple Markets

Mobile technology continues to evolve and increase its presence in all aspects of our lives. The devices are not only becoming more prevalent in the U.S. and around the world, but our expectations of their functions and benefits are changing, as are the ways in which we engage content we access via mobile. A new…
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Use SMS to Tap into Your Customers’ New Year’s Resolutions

January is the month of making resolutions; unfortunately, for the vast majority, it is also the month of breaking them. Businesses that offer services associated with common resolutions can begin now creating an SMS campaign that specifically helps their subscribers keep their resolutions while also saving money (a popular resolution in its own right.) According…
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Four Ways to Market for the Super Bowl

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The Super Bowl is widely known as the nation’s biggest marketing event, and probably the only TV broadcast that actually attracts viewers to the commercials as well as the main program. As an annual tradition that continues to attract sports fans across the country, the Super Bowl has seen its audience grow year after year.…
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Online Tools and Social Media Inspire Unprecedented Charitable Giving this Year

December marks not only a time for giving, but also a time for giving back. Tapping into holiday generosity and the enthusiasm for the holiday-themed spending days like Black Friday and Cyber Monday, the Tuesday following Thanksgiving was designated this year as “Giving Tuesday,” a day when charities, families, businesses and individuals were encouraged to…
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FCC Rules That One-time SMS Messages Confirming Opt-outs Do Not Violate the TCPA

The FCC released a declaratory ruling on November 29 that allows companies to send an SMS subscriber a final, one-time confirmation text after the subscriber has opted out of the company’s text-messaging campaign. The ruling will permit companies to follow industry best practices regarding confirmation of subscriber opt-out without violating the Telephone Consumer Protection Act…
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Online and Mobile Shopping See Biggest Success in History

Cyber Monday 2012 turned out to be the biggest online shopping day ever, according to reports tracking online retail transactions. With online sales rising more than 17% above last year’s Cyber Monday, this year’s effort actually exceeded predictions and brought retailers an estimated $1.5 billion in sales. Online sales have been noticeably high all season.…
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Text Messaging Celebrates Two Decades of Growing Popularity

Two decades ago, on December 3, 1992, the first text message was sent by a software engineer in the UK, reportedly stating: “Merry Christmas.” And while initial growth of SMS was slow, in the twenty years since that first text message, the messaging channel that values concision has grown into an enormously popular mode of…
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