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Case Study: Planet Hollywood Increases Revenue With SMS Marketing Campaign

Subscribers: 348 Conversion: 13.5% ROI: $2809 & 34 additional players Club Members Agency: Mobile Storm In an effort to attract new customers, the Planet Hollywood Resort and Casino located directly on the Las Vegas Strip implemented a robust SMS marketing program with their partner Mobile Storm. The casino was looking for a marketing solution that…
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Twenty-Seventh Annual International CTIA Wireless Show Dates Announced

The CTIA “All Things Mobile” has announced its 2012 location and dates for the 27th Annual International CTIA Wireless show. Each year the show brings in more than 40,000 attendees ranging from application developers, to wireless service providers, handset developers, infrastructure suppliers and more. While they haven’t announced their speakers for this year, it’s sure…
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Webinar: Messaging Opportunities for Retail and Brands, Social Networks, Travel and Hospitality, and Business Services

“Four verticals will be responsible for more than 85% of global enterprise messaging traffic in 2015.” Join Mark Beccue, senior analyst, mobile payments and commerce, ABI Research; Amit Bhojwani, director, product management, Syniverse mobile enterprise services; and Cynthia Dimidik, marketing communications manager, Syniverse as they discuss the real opportunities for Retail, Travel and Hospitality industries…
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Empowering SMS to Stop Corporal Punishment

Text to Change has launched its new SMS campaign to end corporal punishment in Uganda. The advocacy organization formed in 2007 and uses SMS technology to get people involved in efforts to improve health, education, and social conditions in Africa and other parts of the world. Text to Change has teamed up with War Child,…
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Coca-Cola Turns Cans White in New Text-to-Donate Campaign

“Coca-Cola is making an initial donation of $2 million to WWF and inviting others to join the effort. Anyone who wants to help the polar bears can text the package code to 357357 to donate $1 to WWF.” Coca-Cola is turning some cans and bottle caps white this season to help support the Arctic Home…
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Text Messaging Turns 19 Years Old

It’s hard to believe that the world’s most powerful method of communication has been in existence for just 19 years now. And while 19 years may seem like a long time, when compared to other advertising techniques SMS marketing starts to look like an infant. Text messaging has come a long way since that first…
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SMS Campaigns That Can Help Keep People Healthier

As the use of mobile technology becomes more pervasive among American consumers, mobile marketing is expanding its reach. While consumers have become more accustomed to using their mobile devices for researching and purchasing products, opportunities to manage lifestyle and personal health are cropping up as well. A recent article in Mobile Commerce Daily reports on…
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SMS Marketers Discover Click-through Traffic of Text Messages

TextBoard, an SMS marketing application has announced the statistics from a newly added feature that tracks unique click traffic for all text messages that their system sends. Using a URL shortening service (similar to bit.ly), TextBoard admins are able to see which mobile subscribers clicked a URL and how many times. Just like email campaigns,…
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Case Study: Legends In Concert Billboard SMS Marketing Campaign

Name and city and state of marketer: Legends In Concert – Las Vegas, NV Name and city and state of agency or marketing services firm: TextBoard – N. Myrtle Beach, SC Campaign/program name: Legends In Concert Myrtle Beach SMS Billboard Campaign Duration: 4 Months Short code: 55958 Keywords: BLING, POP, KING, TIM, BEACH Objective: Measure effectiveness…
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