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JCPenney Offers SMS and Email Alerts Through One Convenient Sign-up Form

  Department store retailer JCPenney offers a simple, one-time sign-up for email and mobile coupons through their website.  JCPenney consumers who want to enroll in the coupon program can go to the main website and click on “coupons & offers” to access the sign-up page. Once there, the consumer is prompted to enter a mobile…
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Geo-fencing Technology Gives Smaller Retailers A Competitive Edge

ARTICLE REVIEW: “Malls Send Geo-Fencing Texts to Lure Shoppers to Stores” (Samantha Murphy, Mashable, December 16, 2011 <http://mashable.com/2011/12/16/geofencing-texts-shoppers/>). The online independent news site Mashable posts an article about the use of a location-based texting campaign that broadcasts real-time promotions to people as they shop. Murphy’s article explains how DDR Corp., owner of hundreds of shopping…
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Case Study: Hospitality SMS Marketing

HeBS Digital, a hospitality marketing firm, has released their case study on a mobile marketing campaign for Harborfront Inn. Harborfront is a 35-suite luxury boutique inn located on Long Island’s North Fork. Harborfront had an existing mobile-friendly website but wanted to take advantage of the broader mobile marketing landscape by including an SMS marketing campaign.…
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Australian Spam Act Has Business Owners Paying Up

A 2003 Australian Spam Act prohibits the sending of unsolicited text messages and email messages to Australian consumers. It further specifies that any text message sent must include a clear and easy way for subscribers to be removed from the list. Just this past week, Australian Communications and Media Authority (ACMA), a watchdog for area telecommunications,…
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Analysis of Quick Service Restaurant SMS Marketing Campaigns

Cellit, a mobile marketing provider, has released the analysis on Quick Service Restaurants (QSR) and their respective mobile marketing programs. The study analyzed nearly 9,000 mobile marketing campaigns on behalf of 125 QSR business in 2011. The results help to shed light on SMS marketing trends for QSR businesses; the results also give new businesses…
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Texting To Win: Campaign Strategy

ARTICLE REVIEW: “Texting to Win” (Cami Zimmer, Campaigns and Elections, November 30, 2011 <http://www.campaignsandelections.com/campaign-insider/277867/texting-to-win.thtml>). While the term “text to win” is frequently associated with contests, Zimmer’s article points the term at political campaigns, highlighting some of the ways political candidates have integrated mobile into their campaign strategies. Zimmer gives some examples of how the 2008…
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$788,000 Fines for UK SMS Spam

Sending spam SMS in the UK? Get ready to pay up to $788,000 in fines. Spam text messages are no doubt a problem throughout the world. But UK’s data protection authorities at The Information Commissioner’s Office (ICO) is noting an increase in the number of SMS spam sent by the claims industry. The suspect messages…
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SMS SPAM

ARTICLE REVIEW: “Marketing Misfires Trigger More ‘Text Spam’ Lawsuits” (Jeff Roberts, PaidContent.org, Nov. 9, 2011) The growth of texting as a rapid, effective, and incredibly wide-reaching method of communication has not gone unnoticed by companies, who use texting campaigns routinely to promote offers and expand their client database. But the laws that apply to text…
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Info Chart: Small Businesses Take Text Marketing

Small businesses are responding to savvy mobile customers with SMS marketing tactics. Below is AT&T’s info chart on the strategies. http://www.corp.att.com/smallbiz/

300 Percent Annual Increase in Australian SMS Marketing Volume

30% of Australian Businesses Run SMS Marketing Campaigns 300% Annual Increase of SMS/MMS Messaging In Melbourne, Australia, the top servicer of cross-channel and email marketing solutions, Responsys Inc., announced the results of their “Big Australian Report.” The appropriately-named report is the largest of its kind in Australia. This year’s research put an emphasis on the discovery…
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