The rapid evolution of mobile technologies has allowed for—or perhaps forced—an almost equally rapid evolution in marketing. The widespread adoption of smartphones and the increasing consumer appetite for mobile content have equipped brands with new tools for reaching customers, while compelling marketers to think creatively about branding and messaging in ways best suited to the…
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When developing a comprehensive marketing campaign for your business, think about how so much communication these days is interconnected, how websites and social media platforms can be cross-linked and conveniently drive people from one site or channel to another with ease. Of course your SMS campaign is intended to drive traffic to your sites—your physical…
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January is the month of making resolutions; unfortunately, for the vast majority, it is also the month of breaking them. Businesses that offer services associated with common resolutions can begin now creating an SMS campaign that specifically helps their subscribers keep their resolutions while also saving money (a popular resolution in its own right.) According…
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A lot of marketing attention has been brought this holiday season to the issue of “showrooming,” and its positive and negative effects for consumers and retailers. Showrooming refers to a certain kind of product research whereby consumers can go online from one store and check a product’s prices at other stores. It has become a…
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One thing people like about SMS text messages is that they are short and therefore minimally intrusive: they can be read quickly anytime and anywhere. The required brevity can be a bit of a challenge to marketers however, who have only 160 characters to communicate an offer and no room for error; businesses must make…
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Text messaging continues to show its effectiveness as a tool for communication and marketing. Whether your business is looking to explore SMS marketing for the first time or thinking of how to develop an existing campaign into something more sophisticated and wide-reaching, companies benefit from considering how SMS can work with other popular modes of…
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As companies become more sophisticated in their deployment of mobile resources for promoting programs to their consumers, more and more businesses are now adding an SMS component to their marketing campaigns to ensure maximum outreach. And as companies often partner with charities to help fundraise for important causes, SMS can be particularly helpful in reaching…
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Walgreens pharmacy offers a mobile prescription program that enrolls millions of people and even sends free prescription refill reminders to customers via text. Mobile Commerce Daily reports this week that Walgreens pharmacy has seen success with its mobile offerings, claiming that 40% of online prescription refill transactions happen through mobile devices. According to the article,…
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Flight arrangements have gotten even easier for passengers on American Airlines. The airline offers a mobile notification program that helps people get, as their website puts it, “flight info on the fly.” American Airlines has three types of mobile notifications that users can choose from. Passengers can send a text to 35922 with a flight…
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Media Bistro announces on Media Jobs Daily an innovative SMS campaign that helps connect job seekers with job opportunities in Atlanta. According to the article, “The city has inked a deal with TweetMyJobs to start a jobs platform specifically for Atlanta, where employers can post for free and jobseekers can have job alerts sent to them by…
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