As mobile continues to expand its influence on shopping trends, new findings show dramatic growth in certain mobile activities over the last two years. The 2012 “Mobile Shoppers Study” released by the Interactive Advertising Bureau reports statistics about the use of mobile for shopping-related activities; comparing that study to the December 2011 study of mobile…
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Mobile technology continues to evolve and increase its presence in all aspects of our lives. The devices are not only becoming more prevalent in the U.S. and around the world, but our expectations of their functions and benefits are changing, as are the ways in which we engage content we access via mobile. A new…
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Cyber Monday 2012 turned out to be the biggest online shopping day ever, according to reports tracking online retail transactions. With online sales rising more than 17% above last year’s Cyber Monday, this year’s effort actually exceeded predictions and brought retailers an estimated $1.5 billion in sales. Online sales have been noticeably high all season.…
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Two decades ago, on December 3, 1992, the first text message was sent by a software engineer in the UK, reportedly stating: “Merry Christmas.” And while initial growth of SMS was slow, in the twenty years since that first text message, the messaging channel that values concision has grown into an enormously popular mode of…
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Each year marketers face questions about the future of SMS marketing, whether it will continue to grow or if it will be eclipsed by other popular messaging platforms. And while people respond with various predictions regarding the fate of SMS as a viable mode of communication, studies continue to show that the use of text…
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In an ideal financial environment, businesses looking to increase brand awareness, generate excitement about a product, and attract more consumers—in other words, all businesses—are best served by a comprehensive marketing strategy that incorporates every advertising tool available. These include marketing through traditional print and broadcast media as well as online social media and mobile platforms.…
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The holiday shopping season is here already, and the technology services available to businesses—and the consumer expectations for those services—have grown since last year. Since this is a retailer’s last opportunity to realize profits for 2012, and the last chance for some retailers to make up for a slow sales year, tuning in to mobile…
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While mobile marketers must focus their attention on the many diverse offerings of mobile tools for consumer outreach—such as the expanding use of apps and the growing ubiquity of QR codes on virtually any type of product—mobile couponing is one tool that has shown itself to be less a “trend” and more a standard expectation…
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The holiday shopping season, which seems to start earlier each year, has already begun to show signs of emergence. It is more crucial this year than in the past for businesses to expand their mobile outreach if they want to be competitive. Recent Google studies from September and October examine mobile shopping trends that are…
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A December Nielsen report on mobile behavior shows that teens remain the leading senders of text messages, with their overall mobile data consumption more than tripling over the last year. Analyzing the mobile trends of teens, Nielsen’s report, titled “New Mobile Obsession: U.S. Teens Triple Data Usage” (Dec. 15, 2011), found that “In the third…
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