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New Study Explores Text Donations

A recent report from the Pew Research Center’s Internet & American Life Project analyzed mobile giving by examining the results from the 2010 “Text to Haiti” campaign, through which people were able to make donations to the earthquake relief effort via text. The report (titled “Real Time Charitable Giving” by Aaron Smith) is based on telephone…
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Analysis of Quick Service Restaurant SMS Marketing Campaigns

Cellit, a mobile marketing provider, has released the analysis on Quick Service Restaurants (QSR) and their respective mobile marketing programs. The study analyzed nearly 9,000 mobile marketing campaigns on behalf of 125 QSR business in 2011. The results help to shed light on SMS marketing trends for QSR businesses; the results also give new businesses…
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Info Chart: Small Businesses Take Text Marketing

Small businesses are responding to savvy mobile customers with SMS marketing tactics. Below is AT&T’s info chart on the strategies. http://www.corp.att.com/smallbiz/

300 Percent Annual Increase in Australian SMS Marketing Volume

30% of Australian Businesses Run SMS Marketing Campaigns 300% Annual Increase of SMS/MMS Messaging In Melbourne, Australia, the top servicer of cross-channel and email marketing solutions, Responsys Inc., announced the results of their “Big Australian Report.” The appropriately-named report is the largest of its kind in Australia. This year’s research put an emphasis on the discovery…
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StrikeIron Releases New SMS Marketing White Paper

The Data-as-Service provider StrikeIron has released their latest white paper on SMS Marketing titled “SMS: THE KING OF MOBILE MESSAGING.” The white paper is a compilation of the latest SMS marketing statistics from 2011 and includes current metrics and the reach of text marketing throughout the United States. The paper reports that for the first…
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CTIA: More Cellphones Than People In US

328 Million Cellphones In Use (104% of the US population) 1.138 Trillion Text Messages Sent a Year According to the CTIA’s semi-annual survey released in October 2011, individual cellphone use has increased by 9% to almost 328 million devices in 2011. With just over 315 million people residing in the United States, this brings the…
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Text Messaging Turns 19 Years Old

It’s hard to believe that the world’s most powerful method of communication has been in existence for just 19 years now. And while 19 years may seem like a long time, when compared to other advertising techniques SMS marketing starts to look like an infant. Text messaging has come a long way since that first…
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SMS Marketers Discover Click-through Traffic of Text Messages

TextBoard, an SMS marketing application has announced the statistics from a newly added feature that tracks unique click traffic for all text messages that their system sends. Using a URL shortening service (similar to bit.ly), TextBoard admins are able to see which mobile subscribers clicked a URL and how many times. Just like email campaigns,…
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