As the 2012 holiday shopping season comes to a close, retailers are examining the marketing strategies that worked best this year. One promotion that proved popular among online and mobile shoppers this season: Free Shipping. The shopping trends this year have shown that the increasing expectation of discounted delivery, combined with the proliferation of smartphones…
Continue Reading
‘Free Shipping’ Brings in Over a Billion Dollars and Proves to be a Popular Marketing Offer
A Multi-faceted Approach to Avoid Showrooming Casualties This Season
A lot of marketing attention has been brought this holiday season to the issue of “showrooming,” and its positive and negative effects for consumers and retailers. Showrooming refers to a certain kind of product research whereby consumers can go online from one store and check a product’s prices at other stores. It has become a…
Continue Reading
Texting Among Teens Continues to Grow
Each year marketers face questions about the future of SMS marketing, whether it will continue to grow or if it will be eclipsed by other popular messaging platforms. And while people respond with various predictions regarding the fate of SMS as a viable mode of communication, studies continue to show that the use of text…
Continue Reading
Make SMS Interactive and Learn about Your Consumers
One thing people like about SMS text messages is that they are short and therefore minimally intrusive: they can be read quickly anytime and anywhere. The required brevity can be a bit of a challenge to marketers however, who have only 160 characters to communicate an offer and no room for error; businesses must make…
Continue Reading
Linking SMS to Your Other Marketing Strategies
Text messaging continues to show its effectiveness as a tool for communication and marketing. Whether your business is looking to explore SMS marketing for the first time or thinking of how to develop an existing campaign into something more sophisticated and wide-reaching, companies benefit from considering how SMS can work with other popular modes of…
Continue Reading
Corporate and Charity Partnerships Benefit from SMS
As companies become more sophisticated in their deployment of mobile resources for promoting programs to their consumers, more and more businesses are now adding an SMS component to their marketing campaigns to ensure maximum outreach. And as companies often partner with charities to help fundraise for important causes, SMS can be particularly helpful in reaching…
Continue Reading
The Telephone Consumer Protection Act Faces Challenges in the Age of Texting
FCC to Consider Petition Prohibiting Unsolicited Internet-to-Phone Text Messages The Federal Communications Commission has been asked to consider a petition that clarifies the Telephone Consumer Protection Act of 1991 (TCPA) so as to ban the use of unsolicited noncommercial internet-to-phone text messages. FCC guidelines already prohibit organizations from sending noncommercial autodialed text messages to cell…
Continue Reading
Bulk SMS Offer Low-cost Alternative to Comprehensive Marketing Campaigns
In an ideal financial environment, businesses looking to increase brand awareness, generate excitement about a product, and attract more consumers—in other words, all businesses—are best served by a comprehensive marketing strategy that incorporates every advertising tool available. These include marketing through traditional print and broadcast media as well as online social media and mobile platforms.…
Continue Reading
Mobile Options for the 2012 Holiday Shopping Season
The holiday shopping season is here already, and the technology services available to businesses—and the consumer expectations for those services—have grown since last year. Since this is a retailer’s last opportunity to realize profits for 2012, and the last chance for some retailers to make up for a slow sales year, tuning in to mobile…
Continue Reading
More Consumers Redeeming Mobile Coupons
While mobile marketers must focus their attention on the many diverse offerings of mobile tools for consumer outreach—such as the expanding use of apps and the growing ubiquity of QR codes on virtually any type of product—mobile couponing is one tool that has shown itself to be less a “trend” and more a standard expectation…
Continue Reading