A December Nielsen report on mobile behavior shows that teens remain the leading senders of text messages, with their overall mobile data consumption more than tripling over the last year.
Analyzing the mobile trends of teens, Nielsen’s report, titled “New Mobile Obsession: U.S. Teens Triple Data Usage” (Dec. 15, 2011), found that “In the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, increasing 256 percent over last year and growing at a rate faster than any other age group,” and that “[m]essaging remains the centerpiece of mobile teen behavior. The number of messages exchanged monthly (SMS and MMS) hit 3,417 per teen in Q3 2011, averaging seven messages per waking hour.”
Adults aged 18-24 showed the second biggest increase in mobile data consumption since the previous year.
The study also revealed that teens prefer text messages to voice calls; voice usage declined the most among the 13-17-year-old age group.
The Nielsen report is available online.