Canadian telecommunications provider Bell Aliant announces the launch of its second annual Bell Let’s Talk Day, a joint initiative by Bell and Bell Aliant to bring mental health issues into focus and create a nationwide conversation about reducing the stigma. A national campaign in Canada about depression and mental health will be broadcast via TV, print, radio, and outdoor media until Bell Let’s Talk Day on Feb. 8, when text messages and long-distance phone calls will translate into 5-cent donations to organizations that promote mental health.
A news release on the Bell Aliant site explains the campaign: “For every text message sent and every long distance call made by Bell and Bell Aliant customers on February 8, Bell will donate 5 cents to programs dedicated to mental health.”
The 2012 Let’s Talk effort follows a successful fund- and awareness-raising campaign in 2011 that resulted in millions of dollars in donations. “In 2011, Bell and Bell Aliant customers answered the call in support of mental health. With a total of 66,079,236 text messages and long distance calls made by Bell and Bell Aliant customers on Bell Let’s Talk Day, Bell’s donation of 5 cents per message and long distance call meant the company gave $3,303,961.80 in addition to the $50 million already committed to Canadian mental health initiatives.”
The Bell Let’s Talk Day is part of a larger mental health initiative that provides grants and funding directed toward mental health care, access, and research.