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Walgreens Reports Success with SMS

Walgreens pharmacy offers a mobile prescription program that enrolls millions of people and even sends free prescription refill reminders to customers via text.

Mobile Commerce Daily reports this week that Walgreens pharmacy has seen success with its mobile offerings, claiming that 40% of online prescription refill transactions happen through mobile devices. According to the article, “Enabling consumers to refill prescriptions via SMS text messaging as well as an app is a key way that Walgreens is tapping mobile to make filling prescriptions more convenient.” The article also states that over 2 million people take advantage of Walgreen’s SMS program.

Walgreens promotes its SMS program online, in stores, and through email. An email campaign that advertised the advantages of pharmacy text alerts saw an 18% daily increase in opt-ins.

Walgreens offers a variety of mobile options for consumers, and the store is even testing an experimental mobile program in select markets whereby customers can go online to submit shopping list of items to then be collected by a store associate. Customers are notified via text when the order is ready for pick-up.

The Walgreens site has sign-up information for their prescription text alert program as well as information about how to sign up for special offers via text.