Case studies on text message marketing.
HeBS Digital, a hospitality marketing firm, has released their case study on a mobile marketing campaign for Harborfront Inn. Harborfront is a 35-suite luxury boutique inn located on Long Island’s North Fork. Harborfront had an existing mobile-friendly website but wanted to take advantage of the broader mobile marketing landscape by including an SMS marketing campaign. [...]
Subscribers: 348 Conversion: 13.5% ROI: $2809 & 34 additional players Club Members Agency: Mobile Storm In an effort to attract new customers, the Planet Hollywood Resort and Casino located directly on the Las Vegas Strip implemented a robust SMS marketing program with their partner Mobile Storm. The casino was looking for a marketing solution that [...]
Name and city and state of marketer: Legends In Concert – Las Vegas, NV Name and city and state of agency or marketing services firm: TextBoard – N. Myrtle Beach, SC Campaign/program name: Legends In Concert Myrtle Beach SMS Billboard Campaign Duration: 4 Months Short code: 55958 Keywords: BLING, POP, KING, TIM, BEACH Objective: Measure effectiveness [...]
