SMS marketing statistics and metrics.
A December Nielsen report on mobile behavior shows that teens remain the leading senders of text messages, with their overall mobile data consumption more than tripling over the last year. Analyzing the mobile trends of teens, Nielsen’s report, titled “New Mobile Obsession: U.S. Teens Triple Data Usage” (Dec. 15, 2011), found that “In the third [...]
A recent report from the Pew Research Center’s Internet & American Life Project analyzed mobile giving by examining the results from the 2010 “Text to Haiti” campaign, through which people were able to make donations to the earthquake relief effort via text. The report (titled “Real Time Charitable Giving” by Aaron Smith) is based on telephone [...]
Cellit, a mobile marketing provider, has released the analysis on Quick Service Restaurants (QSR) and their respective mobile marketing programs. The study analyzed nearly 9,000 mobile marketing campaigns on behalf of 125 QSR business in 2011. The results help to shed light on SMS marketing trends for QSR businesses; the results also give new businesses [...]
